Luxury Products Group Welcomes Roca Tile USA
A New Vendor Partner
Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in Gavà, Spain over 100 years ago.
After these first radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca entered the bathroom space by starting the production of baths.
Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware.
In the 90s the Group developed a first step of international expansion, mainly based on setting up commercial branches and signing agreements with local leading brands. Besides Portugal and France, Roca’s presence started to spread over the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.
The turning point of the internationalization process took place in 1999, with the acquisition of the Swiss Keramik Holding Laufen, fourth global manufacturer in those days. The acquisition of Laufen allowed the Group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA.
In 2005 Roca announces an ambitious strategic plan focused on bathroom spaces, achieving the world leadership of the sector in 2006.
Today, Roca is a global brand with presence in more than 170 markets, supplied by its 78 production plants and over 22.000 employees worldwide.
Roca Tile USA is an offspring of the Roca Corporation. It is a worldwide leader in manufacturing, distributing and marketing of high-quality ceramic and porcelain tile under two brands Roca and United States Ceramic Tile. The company’s product range offers solutions for multiple uses, from versatile wall tile to highly resistant indoor and outdoor floor tiles, including single colors, marble, wood, concrete, fabric, decorative tiles and a wide array of complementary pieces.
“Roca Tile is an industry icon brand. LPG is thrilled to have a partnership and enter into the world of tile. Our member customers are looking to cut one check and make one decision on whom to work with, so it’s the best time right now to help our members complete the sale.
“While these are unprecedented times, there is no better time to be part of LPG. From the comprehensive training to our total package of vendor partners and marketing tools, we offer more as a buying group than any other organization in the country. I am confident Roca Tile will fill the needs of our member partners and I look forward to working with them for years to come.”
Jeff MacDowell | Luxury Products Group | Executive Director
COLOR COLLECTION
Our flagship collection, this classic has been revamped with a variety of formats and finishes to make it even more modern and versatile. Ideal for any commercial or residential space, let our color palette be your inspiration for your next project.
CC Textures Collection
Subway tile with a twist! Roca’s CC Textures Collection adds depth and dimension to your walls. Whether you prefer beveled, reversed beveled, or linear reliefs, this collection offers a variety of options in 3”x6” or 4”x10” formats. When talking about dressing your walls, tile can certainly add a strong element of design and this collection is no exception!
FLOW COLLECTION
Inspired by the movement of water, the Flow Collection transforms any room with its fresh color palette and unique texture, creating a space that stimulates the senses. Far from the traditional handmade tiles, this collection creates the ideal oasis for anyone that loves feeling youthful and enjoys modern adaptions of classics.
Maiolica Collection
Gradient colors and water reliefs join in polished enamels with a handmade appearance uniting creativity and tradition. Maiolica is a versatile collection that combines style, subtleness and charm thanks to its great combination possibilities.
OMBRE COLLECTION
A delicate satin finish and rich color palette allows the Ombre series to transport you into a world of color and possibilities.