LPG Announces Vendor Partnership with Bertch Cabinetry

from KBB Online

Bertch Cabinet Manufacturing has been selected as the newest kitchen cabinet vendor partner of Luxury Products Group. With their roots taking hold four decades ago in a converted family barn, the Waterloo, Iowa-based Bertch has been family owned and operated since 1977. All of Bertch’s products reflect a commitment to reforestation, recycling and a general respect for the environment.

“Although this seems to be just a drawer box, each one needs to be the best drawer box you can build,” Gary Bertch, owner of the company, often offers to his team.

Luxury Products Group is comprised of 250+ member showrooms throughout North America that offer premier luxury bath and kitchen products, hardware, lighting and appliances. The group has experienced significant gains and launched numerous new member programs and benefits in the last 12 months. The addition of Bertch cabinetry is the next step in providing LPG showrooms with complete kitchen offerings.

“This is such an exciting time for our membership,” said Jeff MacDowell, director. “We are committed to partnering with the highest-quality vendor partners. These are the type of products that enable our members to create the experiential shopping experience today’s consumers demand. The offerings we provide our members are unique in our industry and really set our members apart.”

Bertch is an integrated manufacturer, producing virtually all components in house. The company has in excess of 1 million square feet of manufacturing space filled with state-of-the-art design and equipment and a workforce of more than 800. Bertch manufactures a broad spectrum of stock, custom, framed and frameless construction in both wood and laminate cabinetry for the home. Bertch also delivers all their products across the U.S. with its own fleet of air-ride trailers.

“Our products are designed and built to last for decades,” said Jason Franck, Bertch business development manager. “Bertch is a family owned business, much like LPG showrooms. I feel confident that we can provide a quality product for LPG members that will help them increase sales, and in turn Bertch’s sales as well.”

Throughout the years, Bertch has distributed tens of thousands of trees to associates and school children as part of an ongoing reforestation effort. The company partners with surrounding school communities to promote and educate future generations in reforestation, recycling and general respect for the environment.

LPG will host its Annual Showplace Expo, Jan. 23-25 at the Hyatt Regency Grand Cypress in Orlando. Bertch, along with all of LPG’s approved vendors, will be on hand to meet with LPG showroom owners and staff to discuss plans and programs for the year ahead.