Page 26 - LPG June 2018 Newsletter

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The Luxury Luxury Report June 2018
Luxury Luxury Products Group
VENDOR OF
THE MONTH — SLIK Portfolio combines craftsmanship and design to produce iconic products Sometimes a a a a a a a a a a a a a a a a a a a a brand brand just names itself And as as Jonathan Cloutier describes that’s exactly what happened with SLIK Portfolio the boutique brand of Ontario Canada-based bathtub and shower manufacturer Tomlin Group
“Branding doesn’t have to be overcomplicated or overthought ” he said “It’s really about de ning who you you are as a a a a a a company and and the products you you offer Every brand every business has a a a a a a a story story to to to to tell Your story story is what intrigues customers and and builds brand awareness ” “When Tomlin Group
got into the luxury market we felt like it it was best to to start with a a a a a clean slate and and a a a a a a fresh brand We looked at at the type of things we’d heard from clients to describe spaces that appealed to them — they used words like ‘gorgeous ’ ’ ’ ‘sexy’ and ‘slick ’ ’ ’ That was the the beginning of the the SLIK brand brand We stay very true to to that brand brand story each time we add products to the line ” Cloutier is is Vice President of Sales and and Marketing for the multi-brand Tomlin Group
which is is headed by his father President Jean-Louis Cloutier His brother Max serves as the the the company’s Vice President of Products and Services Jean-Louis had spent years with another major bathtub and and shower manufacturer in North America and and was able to capitalize on that valuable experience when he he acquired Tomlin Tomlin Industries in in in 2000 Tomlin Tomlin had been manufacturing bath and and shower products in in in Waterloo Ont since 1969 and and was the rst to do so in Canada