Page 18 - LPG January 2019 Expo Book

DESTINATIONS
“Our showroom doesn’t look like any other space. In many ways, it feels like our family’s home. We have old family photos on the wall and a 140-year-old antique stove that was beautifully made in St. Louis near our original family farm. We actually tore down some wood from one of the old barns on our farm that
is a decorative accent on one of our showroom walls. It’s important that our showroom stays true to our roots and re ects our values and family tradition. That authentic warmth helps clients feel comfortable and, in turn, think more creatively.
It’s equally important to re ect the neighborhood we are located in so it appeals to the people who live in or frequent that area. We have artwork on display from local artists that we hope will inspire clients, and we just had a mural painted on an outside wall of our central Phoenix location that is designed to attract the attention of the urban crowd.”
“When I meet a new customer, I try to initially relate to them as a fellow homeowner. That gives us our rst connection and increases their comfort level as I start asking questions about their likes and interests to get a feel for their personality and the type of space they have in mind. There is not a one-size- ts-all solution for kitchens and baths any more. Years ago, consumers tended to gravitate to the same themes over and over — remember when most everyone’s kitchen had some type of rooster theme or accent? But homogenization is not nearly as common any more. Our clients want to be unique; they want their living space to be their own. We encourage our team to come up with original design plans that re ect each client and their space, and to be on the lookout for funky cool new products that could be showstoppers.”
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