Page 30 - LPG May 2018 Newsletter

david hawking design Volume 2

Showroom Design Cost Management

Issue 1
T
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, l l-' _ ,-' l ,‘ _,‘,_ , a
one of the strongest trends in the Kitchen and Bath , ‘ '
industry is to expand the oflerings of your showroom. l , i ll’ ~
The Kitchen and Bath industry alone introduces ’ ' l l
approximately 1100 new or redesigned products every I - o ., . . l l .l
year. That’s mind boggling, considering that's just in L ; .,
our little corner of the merchandising world. :« _ . y ‘ _ W ‘

If you're trying to expand your showroom’s oflerings by
developing a “retail mentality” then you’ll be faced with Im rove our
some tough decisions and commitments if you are to succeed. I was raised with the philosophy, Sfiowrogm
‘Put your best eflort into it or don’t bother’. One of our best and longest-term clients add, ‘You're
either in the showroom business or your not". F R E E
we plan to share our thoughts and insights in this newsletter based on the trends we see across DESIGN
industries but, can be shared as indicators, revealed by the buying public. CONSULTATION
This series can provide food for thought if you are looking to make a move to take your showroom call 234.678.6257
to new horizons, be it a modest remodel, a grand addition or moving to a new location.
The following is a quick checklist to help you determine where your showroom is and where there
may be room for improvement.
7: ’
I
I Is my showroom inviting lrorn the lirst I is my showroom neat, clean and unclut-
moment my customers get out ot their cars tered? is it visually appealing and not
with clear way»linding to the entrance? visually confusing as my customers enter _ _ _
me Showroom space? Award—winnlng lrlterior
I Does my showroom teel welcoming to Designer David Hawkins of
my customers upon entering the doors? I Are my product ofterlrlgs up-to-date and David L Hawkins Design
current with manufacturers advertising? Management Incexplores
I Is the view into my showroom dramatic Sh C' t M t
and visually exciting? I Are the displays that hold the merchan- _ °w”?°m °5 wagemen '
dise, neat and in good repair ie. no chips, W a Serles of 12 articles
I Is there a staff member stationed close cracks, no voids or missing product? developed from his 35+ years
to the entry to greet my customers? of experience in the fie|d_
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y _ _ . _ . _ davidhawkinsdesigncom
This is the first in a series of 12 topics outlining showroom cost management daVid@daVidhawkin5de5ign_mm
principles. Look for next mol'ith‘s topic: Should It Stay Or Should It Ga?. 234 678 6257