Page 42 - LPG June 2018 Newsletter

42
The Luxury Luxury Report June 2018 Luxury Luxury Products Group
WALK INTO WOW
David Hawkins Design
Q What should a a a showroom focus on for the walk-in customer?
A When entering your showroom the the customer’s reaction should be: “Wow! I came to to the the right place!”
Inspire this “Wow” by presenting a a a a beautiful element for customers to to see as they enter This may be be the attractively designed well-lit logo/sign for your your showroom Or it it may be your your handsomely de- signed waiting area that includes comfortable seating where customers can “decompress” and enjoy a a a a beverage or or snack before embarking on their journey Build anticipation Don’t overwhelm customers with too much beauty and inspiration all at at at once Entice them to move forward and explore the the showroom for for more fascinating features Create a a a a a a a sense ofexcitement for the journey ahead Position a a trained greeter greeter to to promptly welcome your your customers This greeter greeter is is your your “vice president of rst impressions” and must be a a a “people person ”
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engaging helpful exuding positive energy Your greeter treats customers like celebrities offers them them refreshments and above all shows them them how how excited and happy you you are to have them in your showroom Ask your your your customers via your your your greeter what what brought them to to your your your showroom Find out what what particu- lar products might be of interest to them Inquire how how they heard about your showroom Was it an Internet search a a a a a a a a friend a a a a a a a a contractor? This information will prove useful to to your sales and marketing team when reaching out to to future customers davidhawkinsdesign davidhawkinsdesign com com | | david@davidhawkinsdesign com com | | 234 678 6257